Digital Marketing included the following main terms:
1.Search Engine Optimization (SEO)
Search engine marketing comes in play when user search for a specific query on search engines like Google or Bing and these search engines delivers the best result to the users. If you want to get user if someone search term related to your business then you must do Search Engine Optimization of your website.
If your niche is very competitive then it will take time to rank for those keywords in 2019. But you have to do that to keep pace in the business world.
There are lots of information available on the internet and that totally free of cost. Only you have to just search for specific problems and whola there are thousands of result available.
Still confused about where to start to hire any digital marketing expert or consultant or if you have a good budget go with a good digital marketing agency.
2.Social Media Marketing (SMO)
Social media is everywhere and almost half of the world population is on that. Social media platforms like Facebook, YouTube, Twitter, LinkedIn and so many are there on your phone.
By doing social media advertising you can simply target user with their interest. Its like user watching a TV show and commercial ads are there in between the show. But those ads may cost you very high compared with social media spends.
The main beauty of digital marketing is that you can count a single penny that you are paying to acquire the users and analyze exactly what users want and you can deliver that need to fulfill their expectations.
With Social media marketing, you can make the perfect relationship with the users, it’s tough to have a manual conversation with each single users on your physical store.
But in social media, you can simply solve the users complaints, doubts or you can ask for the feedback of your new products.
Keeping the conversation on all major social media platforms like Facebook, WhatsApp or Twitter is very simple with chatting bot where you can give the complete human chatting experience to your users.
3. Search Engine Marketing (SEM/PPC)
Gaining on top of the search engines through search engine optimization or on the social media platform is little difficult in 2019 as these platforms have lots of competitions.
If you invest in paid marketing then it is not as difficult as you are thinking. It’s as simple as recharging your mobile phone.
The very important and creative part in digital marketing is your ads and its creativity.
it totally depends on how you advertise and what unique experience you are giving to your users.
Through paid advertising, you can simply gain the market over your competitors.
Who reads emails in 2019? Wondering!!
A user receives 10 to 20 emails per day and getting their attraction to open your email is shows how much your email subject line appealing user to open it.
Email marketing is very cheap and helps your customers to keep aware of your latest offers or new upcoming products.
Email automation is what you need to implement in your business if you really care about your customers or business.
5. Influencer Marketing
Though you have lots of page likes and followers on your social media but you can not influence them to take a risk on your new products.
Because you don’t have that kind of impact on users where someone out there on social media has. Yes, those are called influencers.
These influencers have a very good of followers for a particular niche and of course, has a good influential rate.
If you want to acquire customers very quickly then influencer marketing is excellent to do that in 2019 digital marketing world.
It’s never too late to start something, so take your business online and boost your revenue by 10X. If you have any doubt then leave a comment below or if I am missing something then let me know, I will add those terms in this post.
Please share this post with your entrepreneur friends and keep earning money.
Thanks for reading.